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An anniversary of partnership that had to do more than celebrate
IN TIME is the name and identity of a milestone event marking 20 years of collaboration between BNP Paribas Cardif and Record Credits. With new leadership joining the partnership, a routine anniversary wasn't enough. The moment had to reaffirm what had been built and make the case for what comes next. We were brought in to name it, frame it and give it a life beyond one night.
A modest event carrying anything but modest stakes
The timing wasn't coincidental, Record Credits was entering a new chapter, and the partnership with BNP Paribas Cardif couldn't be taken for granted. The event had to do active strategic work, not just mark the past. And in reality, this was a small-scale gathering. The challenge was giving it a presence and perceived scale that matched what it actually needed to achieve. Making the room feel like it was part of something significant, not attending a dinner.
Make time the protagonist
Twenty years only means something if you make it felt, so we foregrounded the anniversary instead of treating it as background, structuring the event around a journey through time, looking back across two decades and forward into what the partnership could still become. That became IN TIME: a name that works literally and as a flexible system; IN TIME WITH a speaker, IN TIME TO celebrate.
This concept was reinforced by a custom wordmark whose letters lean inward from both sides, pulling the eye toward a vanishing point, looking backward and forward at once. A dedicated website and email campaign extended the concept beyond the room, building anticipation beforehand, then becoming a shared archive after, so a one-night gathering got a longer life.
A milestone that earned its weight, marked in time
IN TIME gave the event the presence its strategic role required. What could have been a routine corporate milestone became a shared experience with genuine cultural weight. Twenty years marked properly, not just celebrated. New leadership walked away with a clear sense of the partnership's history, and a clear case for its future.
“What could have been just another dinner became a shared story about where we came from and where we're going. That's exactly what this moment needed."
— Carolina Solar Lopez, Chief Value Proposition Officer Bene
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