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A global GSE platform
TCR Group is a world leader in ground support equipment; leasing, managing and maintaining the machinery that keeps airports moving across Europe, the Middle East, Asia and beyond. With three distinct service pillars; GSE Services, GSE Sales and Airport Solutions, TCR sits at the operational core of the aviation industry.
A global business, a fragmented digital presence
TCR had grown into a genuinely global operation, but its digital presence hadn't followed. When new leadership came in alongside a full rebrand, the digital infrastructure had to keep up. 17 regional sub-domains, 300+ pages of accumulated content, and no coherent global presence. We were brought in to consolidate it all into a single website built for international scale.
Streamlining
One global website doesn't just solve an IT problem, it signals that TCR is a unified, serious global player with one clear voice. We worked from that premise: reduce the surface area, sharpen the message, make it easier for the right visitors to find what they need. Before any screen was designed, the information architecture was rebuilt from scratch by consolidating what was genuinely distinct from what had simply outlived its purpose.
Alongside that, we extended TCR's identity for its next context: building out the typographic system for screen, the colour hierarchy across interactive states, motion behavior and component logic.
One unified digital brand & platform
The build matched the ambition: a single CMS, a single deployment, engineered for performance and maintainability, so the IT team that used to manage 17 sites now manages one. What was previously a patchwork of regional sites and outdated content is now one coherent, maintained platform, reduced overhead, improved response time, and a digital presence that finally matches the scale of the business.
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